When you add a hyperlink you are saying to your visitor “click here“!
When it comes to hyperlinks you do not have to reinvent the wheel, sticking to convention can be your best ally.

Studies have shown that the regular website visitor sees blue and underlined text as a link and expects to click for more information!

Don’t re-invent just for the sake of difference, sometimes it’s best not to re-invent the wheel.

Matching a visitor’s expectations about using a website keeps them engaged.

But why are hyperlinks blue?

Sir Tim Berners-Lee, acknowledged as the inventor of the web, is credited with making hyperlinks blue, a decision he appears to have reached at random.
In a 1993 screenshot of his WorldWideWeb browser, the links are blue.
Early systems, at the time, were generally on grey backgrounds with black text and only 16 colours were available, blue was the darkest colour after black, and the lighter colours were lost on the grey backgrounds.

However a random selection of blue proved the right choice as the web grew in size and users.

Red and green are detected by the same cells in the eye, and one of the most common forms of colour blindness is red-green colour blindness. Red-green colour blindness affects 7% of men and 0.4% of women, 1 in 25 overall.
Almost no one has a blue deficiency. Accordingly, nearly everyone can  see blue, or more accurately, almost everyone can distinguish blue as a colour different from other colours.

That Mark Zuckerberg is red-green colour blind may explain the blue of Facebook.

So now that you have matched your visitor’s expectation of clicking blue text, make it easy for them to understand what to expect!

When creating that hyperlink, stop and think about the actual content of the hyperlink text. 

A well written description is easier for your visitor to understand.

What stands out and is easier for your website visitor to understand?

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You have attracted visitors to your website, you have engaged them, now convert them with simple steps that they expect and understand.

PS. Sorry for the “false” hyperlinks above!



A well-built website provides your business with the ability to attract prospects, engage and get their attention,
build trust and convert them to loyal customers.
The Websites That Work webinar I shared with Julie Mason will show you how your website can attract, engage and convert!